How the Kardashians Turn Closet Cleanouts Into a Fashion Goldmine
The Kardashian-Jenner sisters are pretty much synonymous with luxury fashion. Hardly a week goes by without Kim, Khloé, or Kylie stepping out in a new look—from custom Balmain to exclusive vintage Chanel. But what exactly happens to all those jaw-dropping outfits once they’re last season’s news? Here’s the not-so-secret scoop: yes, the Kardashians absolutely do sell their old clothes. In fact, they've spun this simple idea into a side hustle that both clears their stacked closets and keeps their fans hooked. The main venue for this Kardashian closet purge is a platform perfectly named Kardashian Kloset. Launched in 2019, it’s an online store offering direct access to the Kardashian sisters’ actual pre-owned clothing, shoes, and accessories. The process feels simple: items appear online, complete with proof of authenticity and bold price tags. We’re talking everything from used Adidas slides to dresses that once walked the Met Gala carpet. It’s a surprisingly transparent setup, and yes, these are the real deal—none of that eBay guessing game.
The sisters are picky about what qualifies for sale. You probably won't see tattered T-shirts—they list only gently used or unworn designer pieces, with some rare streetwear and once-in-a-lifetime limited editions. Demand can get wild, especially for pieces worn in famous paparazzi shots or on major episodes of 'Keeping Up with the Kardashians.' Some fans set alerts and pounce when a batch of new items lands online, nabbing a bodycon dress or a handbag at a fraction of retail, though “fraction” still often means triple digits. But snagging a piece from a Kardashian is as much about the bragging rights as it is about the label. To keep buyers in the loop and fire up FOMO, Kardashian Kloset promotes drops on their social media, sometimes teasing what’s coming and highlighting especially iconic pieces. Don’t be shocked if a bag disappears in seconds—as many as 50,000 people reportedly visit the site within minutes of a new drop. That’s the power of the Kardashian brand.
And it doesn’t stop there—sometimes the family gives items to auction, particularly for charity fundraisers. For example, Kim has donated pieces to eBay’s Fashion Vault charity auctions. The family’s resale efforts aren’t just cash grabs; they’ve publicly donated tens of thousands to causes like the California wildfire relief fund by selling off shoes and dresses. But don't get fooled by PR speak—the main product here is Kardashian style itself. Fans aren’t just buying YSL or Versace, they’re buying a tangible sliver of celebrity lifestyle. Some sellers on resale apps like Poshmark and Depop try to cash in on this hype, flipping items purchased from the Kloset for even higher prices. It’s the kind of resale ecosystem that just keeps on churning.
What Really Sells—From Kim’s Met Gala Cast-Offs To Kylie’s Shoe Stash
Ever scrolled through Kardashian Kloset and gasped at a $4,000 Balmain blazer once draped on Kim? That’s par for the course. The Kardashians sell an ever-rotating carousel of hot-ticket apparel and accessories. To keep things buzzing, they rotate whose closet is featured. Expect a heavy rotation from Kim, Khloé, Kourtney, Kylie, and Kris, with Kendall sometimes adding a handful of her high-fashion cast-offs. Even Caitlyn and Scott Disick have joined in. Inventories are wild—think Kris’s ultra-luxe classic Hermès scarves, Kylie’s unicorn-like Amina Muaddi heels, or Khloé’s fabled denim collection. Shorts that hugged the cover of a magazine? Yep. Shoes with only a single wear at Paris Fashion Week? Definitely.
If you wonder about actual prices, there’s a spectrum. Some deals float just above retail—say, a lightly worn Adidas tracksuit at $120. But then you see a red carpet Tom Ford dress for $2,800, or that Gucci bag Kylie was photographed with in 2015 for $3,000. For die-hard fans, even non-designer pieces can feel like treasures. Some of the highest-demand items go instantly, especially vintage, ultrarare collabs, or things with obvious Kardashian provenance (hello, Kim’s custom Yeezy pieces from Kanye’s early fashion days). Here, it’s less about the price and more about the story behind the item. The better the backstory, the higher the demand. Fashion historians have even documented which pieces appeared in certain episodes, adding to each item’s “wow” factor.
So how do you know what’s truly authentic? The Kardashian Kloset site provides ample guarantees—items ship directly from their team, come with plenty of photos, and usually show small, unique signs of real-world wear. If you want to boost your odds at snagging a 'celebrity closet' piece, set notifications for Kloset restocks and be ready with your payment info. Occasionally, some serious goldmines pop up, like 2000s-era Juicy Couture, limited-edition Off-White, or bags that would make even vintage collectors blush. Want proof this market is booming? Resale analysts noticed Kardashian Kloset’s website traffic rivals small designer boutiques, showing just how ravenous fans—and resale investors—are for these pieces. If you’re buying to resell, you’re definitely not alone. Power users often flip Kardashian Kloset items on Poshmark and Grailed, sometimes doubling their investment in a week, especially for those pieces tagged to big celebrity moments or viral social posts.
How You Can Score Celebrity Style (Or Start Your Own Resale Side Hustle)
Even if you’re not ready to drop $800 for a barely-worn pair of Yeezys, exploring how the Kardashians move their wardrobes can give you practical ideas for your own closet. Start with a reselling mindset—maybe you’re not a global superstar, but you probably own gently worn items that could fetch a good price online. Apps like Poshmark, Depop, and eBay have leveled the playing field. The Kardashian Kloset built its empire on three rules: authenticity, buzzworthy pieces, and a slick shopping experience. Anyone looking to clear out their closet can learn from this. Show your best pieces, photograph them under great lighting, write up a short story if they have any history (bonus points if you wore it to a memorable event), and offer buyers confidence you’re legit. If you want to start selling like the Kardashians, don’t skip these tips:
- Showcase uniqueness: Anything that stands out—whether vintage, designer, or packed with personal style—moves quickest.
- Great photos sell: Think reality TV lighting; use natural light or a ring light to help your items shine.
- List details: Sizes, fabric, any little mark—honesty goes a long way online.
- Create buzz: Drop new items on a regular day and hype them up on Instagram or TikTok.
- Stay responsive: Answer buyers’ questions fast; Kardashian Kloset’s quick replies are part of the draw.
So let’s say you crave a taste of Kardashian style, but can’t swing the sometimes eye-watering prices. Many fans browse Kardashian Kloset for fashion inspiration, then hit local thrift or online vintage shops to find similar pieces for less. Notice a lot of ’90s suiting in Kim’s closet drop? Track down a thrifted blazer in the same style. Or watch which streetwear brands Kylie’s loading into the shop, then hunt for similar preloved sneakers on StockX or GOAT.
And if you’re chasing rarity, watch out for Kardashian charity sales. Sometimes the juiciest stuff pops up amid fundraisers—like the time fans snapped up designer shoes with handwritten notes from Kim inside, all proceeds going to crisis relief. If you trust a charity partner or verified auction, jump in quickly. These events attract fewer resellers, since the focus is usually on giving back.
Thinking big? There are even resellers who turn scoring Kardashian Kloset finds into their own steady side gig. Savvy fashion fans have built full-on businesses flipping high-demand celebrity wardrobe items. While you’re unlikely to topple the Kardashian resale empire, taking a few playbook pages—like listing your most photogenic items, focusing on rare or hyped brands, and spotlighting any cool backstory—can boost your own sales. As the Kardashians themselves prove, sometimes closet cleanouts create the hottest shopping sprees around, blending personal style, hype, and a dash of showbiz fairy dust.
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